How Simple Thinking Will Increase Your E-Commerce

Most people think of e-commerce as when you purchase or sell products on the Internet. This is true, but an e-commerce software is much more competent than that and can help you throughout the whole sales process, including marketing and inventory management.

We are going to focus on the user experience and how important that is for your business.

Last week I went into a normal store to purchase a shirt. Of course this can be done over Internet as well, but I like to feel the quality before purchasing. I went into a store that was totally new for me. Once inside I tried to understand where the men's section was. There were no signs and I had no idea what section I walked through. I tried to find different signs to help me identify where I was and where I could go. The problem was that the store wasn't, in my way of thinking, organized in any way. Everything was mixed in the same place, including having shirts and trousers together.

I went to an employee to ask and with the perfect help I got to know where to find my section.

A few years ago this would have been impossible for me. I would have exited the store and never dared to go back again.

So, why is this story important in an article about e-commerce?

If we compare this to an Internet store, we can find that there are a few lessons to be learned:

Organization of the information and goods in the store.
Showing less information creates less confusion.
Good and clear signs to take me where I want to go.
If I need help I can easily get it.

Looking at the first point this is where we usually can see a big difference between well established companies and newly started businesses. When you create a business you are not always sure of what you should create. This makes it very hard to decide how to organize the information from the beginning.

However, it is important to understand that customers come back to well organized stores. Therefore it is better to create an organized structure for the time in business that you are at the moment. Decide to look through the structure on regular basis, for example once every quarter, and do the necessary changes if needed.

This will help your users to easier find what they are looking for and want to come back to your store even if they don't find what they are looking for the first time.

The second point is hard, especially on Internet with the requirements for online marketing and SEO (search engine optimization). Some sites on Internet seem to be competing for the price on who is showing the most text on their sites. This has become a trend, much because rumors say that this is the way you become higher ranked on the search engines.

It is important to understand that your first page is the image you want to give the world about yourself. A lot of businesses have understood this and we can see that among normal home pages the trend has now become to make it cleaner and with less information.

With an e-commerce store it is easy to get tempted to show a lot of products on the first page. However, too many ads create a lot of confusion and you tend to sell less. By having fewer ads with less products will make you sell more of those products and more all together.

The third and forth points are also a challenging point. It is important to direct people to where you want them to go. This could be a button for shopping cart, special offers, etc. But you also have to think about what kind of customers you have and what goes around in their heads. What your customers are thinking and are looking for when they come to your site.

I got good help in the store which made it possible for me to actually purchase a shirt. However, if I am more quiet and shy I wouldn't have asked anyone. This is when it is important to have good signs as a complement to good service.

These two points should be considered as one and complement each other. It is a matter of giving the service to the customers to keep them at your site, help them to purchase your products and also give them such a good experience that they want to recommend you to their friends.

When creating a service on Internet it is important to always look from the customer's perspective and ask yourself what you would want from your store. To be able to do that you have to study your customers, not only before you launch your Internet store but also afterwards. Do they really see the ad you want them to press? How high is your bounce-rate, i.e. how many people leave your site after coming to your first page?

It is also important to understand that you are expert in your field and about your store. You have to understand that people come to your store for the first time. Thinking about this will help you to configure your e-commerce software and website the way that will help you to give a great experience and loyal and happy customers.

Mattias Lind CEO of http://www.Buissy.com, the B2B Marketplace for Business Software that includes business software for numerous categories and offers the possibility for purchasers to find software and also compare software that suits their company the best.

Article Source: http://EzineArticles.com/6543138

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How does Craigslist Make Money

The craigslist service entered 1995 produced by Craig Newark, it started out a message list of pals that featured local even in San Francisco Bay Area. It became an internet based service after having a year and possesses grown to expand to different cities and countries.

The site has over 20 billion view on a monthly basis rendering it as the 33rd most viewed website across the world and 7th through the US. Craigs list 80 million new advertisements every month it is the best choice in classified service due to the industry. It received a couple of million job listings monthly so that it is as among the top job boards around the globe. It's got different categories which you could put your posts from trade to dogs to jobs and also real estate property.

What makes Craigslist Generate profits

It has become a controversial topic to many people because most will wonder so how exactly does craigslist makes money because they offer free posting on classifieds. One has to only go the craigslist homepage to see that not all posts are for free some have to have a fee which needs to be paid per posting. Samples of necessities such as $75 per post in the Bay area San francisco bay area. Some areas like Austin, Atlanta, Dallas, Chicago, New York, Portland, Sacramento and North park are just a some of the cities this charge $25 for job postings. That means that whenever they should post any extra job then there is another fee to pay. If you still wonder how does craigslist earn money then wonder forget about, with more than Two million job posts on the spot a month I'm certain how the site has become profitable to keep in the business. How can Craigslist Make Money

Also, in Ny there exists a fee of $10 for posting apartment rentals from brokers and through the US posts for therapeutic services charges $10 per post and $ for reposting it.

All job posts expire between 30 - 45 days dependant on the city. That means that there is a consistent flow of income due to the should repost the position ads monthly. The site has been able to create a strong foundation on its income and it seems that there is no need to question so how exactly does craigslist make money?

- How can Craigslist Earn money & Safety on the Website

Since craigslist is a free service the first is cautioned against posting their personal information on the posts for example email or telephone no. as some utilize this to take advantage of the viewer who respond by gathering information which can be used in order to scam or get unwanted telemarketer calls later on.

How can craigslist generate profits ? There has been a great deal of concern also on the legality of some posts on the spot for example the adult content category and private sections as it has been known to connect partners together even lesbians.

Also about the buy/sell category be cautious while using purchases you make as is available no chance to look for the authenticity in the service so prior to you buying seek advice from the owner try to obtain a warranty or request to meet in public areas to look for the object on the market. Following this information about how does craigslist generate profits.

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Money

Money is anything which is ordinarily supposed by a organisation of people for the sell of goods, services, or resources. Every nation has the own complement of coins and paper money.
Bartering and Commodity Money
In the beginning, people bartered. Barter is the sell of a great or use for an additional great or service, a bag of rice for a bag of beans. However, what if we couldn’t determine what something was worth in sell or we didn’t wish what the alternative chairman had. To compromise which complaint humans grown what is called commodity money.
A commodity is a simple object used by roughly everyone. In the past, salt, tea, tobacco, cattle and seeds were line and thus were once used as money. However, regulating line as income had alternative problems. Carrying bags of salt and alternative line was hard, and line were formidable to store or were perishable.
Coins and Paper Money
Metals objects were introduced as income around 5000 B.C. By 700 BC, the Lydians became the initial in the Western world to have coins. Countries were shortly minting their own array of coins with specific values. Metal was used since it was straightforwardly available, easy to work with and could be recycled. Since coins were since a sure value, it became simpler to review the price of equipment people wanted.
Some of the commencement well known paper income dates back to China, where the emanate of paper income became usual from about AD 960 onwards.
Representative Money
With the key of paper promissory note and non-precious coinage, commodity income developed in to deputy money. This meant which what income itself was done of no longer had to be really valuable.
Representative income was corroborated by a supervision or bank’s guarantee to sell it for a sure volume of china or gold. For example, the aged British Pound check or Pound Sterling was once upon trial to be redeemable for a bruise of argent silver.

For many of the nineteenth and twentieth centuries, the infancy of currencies were formed upon deputy income by the use of the bullion standard.
Fiat Money
Representative income has right away been transposed by fiat money. Fiat is the Latin word for “let it be done”. Money is right away since worth by a supervision fiat or decree, in alternative difference enforceable authorised proposal laws were made. By law the warding off of “legal tender” income in preference of a little alternative form of remuneration is illegal.
$$$
The start of the “$” income pointer is not certain. Many historians snippet the $ income pointer to possibly the Mexican or Spanish “P’s” for pesos, or piastres, or pieces of eight. The investigate of aged manuscripts shows which the “S,” progressively came to be created over the “P,” seeking really most similar to the “$” mark.
U.S. Money Trivia
On Mar 10, 1862 the initial United States paper income was issued. The denominations were $5, $10, and $20. They became authorised proposal by Act of Mar 17, 1862. The inclusion of “In God We Trust” upon all promissory note was compulsory by law in 1955. The inhabitant sign initial appeared upon paper income in 1957 upon $1 Silver Certificates, and upon all Federal Reserve Notes commencement with Series 1963.
Electronic Banking
ERMA began as a plan for the Bank of America in an bid to computerize the promissory note industry. MICR (magnetic ink impression recognition) was partial of ERMA. MICR authorised computers to review special numbers at the bottom of checks which authorised computerized tracking and accounting of check transactions.

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Make More Money By Targeting Less People

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Does that sound counterintuitive? Most people think that the more people they target, than the more money they will make. In the world of the internet this thinking will get you nowhere. The internet is all about niche markets, unless you are Wal-Mart or Amazon.

What is a niche market? A small, very specialized group of people to which you have decided to market your business. You are probably thinking, "Why would I want to target a small group?" Here are a few simple reasons:

Get The #1 Spot: Your placement on a Google search plays a great deal in your blogs exposure. If people are searching for a topic, the goal is to have your blog be the first one listed on the Google SERP (Search Engine Results Page). The first listing is the most clicked link. Large companies will have the monopoly on these spots under most broad topics, but if you tailor your blog to target a very small niche, you might be able to grab that number 1 spot. The large companies aren't going to spend time or money targeting the smaller niches within their big niche. This hole leaves a spot for you!

Still not convinced? Think about it. Would you prefer to target 13 million people, but your listing is on the 1125th page, giving you 0 clicks? Or would you rather target 500,000 people with your blog showing up on the 1st or 2nd page?

Laser Targeted Leads: The whole point of marketing your MLM with a blog is to get leads. If you are targeting broad audience, you will get leads with broad needs and wants. Instead, target a very specific group of people and you can almost guarantee that you know exactly what they want and how best to give/sell it to them. They will practically fall into your funnel.

Your Just Not That Good: No one can be great at everything. If you are trying write about too many topics, you most likely will leave much to be desired. Instead, pick your niche market and become an expert in this very small field. This is a much more manageable task. Let your readers learn as you learn.

If you are just learning how to market online, it can be tough to pick your niche. I always say, "Your niche picks you." Be prepared to re-invent your blog several times as you learn more about online marketing and find topics about which you are really passionate.

A great way to pick a niche market is to follow a training program that is organized and well paced for your learning. If you are trying to search for training online and piece all the information together, you can get overwhelmed, confused, spend tons of money and miss huge pieces of the puzzle. Find out how Laura Kuhn, a new mom, learned out to market online successfully in just 2 months.

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